Web Personalization

Businesses have opportunities to make a online web experience personalized and individualized.  

Examples

1st-Party Personalization

Information you yourself have collected about your clients:
  • Website, email, and marketing automation software
  • Meetings, events, networking
  • Personal conversation and correspondence

3rd-Party Personalization

Data that is acquired from a multitude of outside sources
  • Social platform integrations
  • Demandbase, SalesForce, Hubspot

Tools

  • Optimizely - A/B Testings and Personalization Platform
  • Evergage - Realtime Personalization and Visitor Engagement
  • Hubspot - Inbound Marketing and Sales Software
  • Acquia Lift - Drupal Website Personalization

Also See