User Generated Content

User generated content (UGC) is "any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video, audio files, and other forms of media that was created by users of an online system or service, often made available via social media websites".

Business can leverage UGC by:
  1. Hosting a campaign
  2. Testimonials and reviews
  3. Reposting fan photos
Content is King!