Online Public Relations (PR)

For those that are considering a start-up business or crowfunding, public relations (PR) is an effective communication vehicle to support your efforts.

Tips

  • Set specific goal
  • Strategize PR tools
  • Engage with potential customers by 
    • Liking, commenting, and sharing
    • Posting regularly and responding to comments
    • Use hashtags
  • Use photography, images, and videos
  • Add PR to website page, blog, and/or social media
    • To make pitching a story fast and easy, have a PR area on your website to place news, content, photography, contact information, logo 
  • Prepare story pitches to contact reporters and journalists
    • HARO - Help A Reporter Out
  • Engage content in and with: 

Online PR Distribution Tools

Research PR distributors and use free services or price compare.
  • Mustr organize your network of journalists and bloggers
  • PitchEngine - create engaging, multimedia press releases and branded content for smartphones & desktops
  • PRWeb.com - generate online buzz

Articles

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