Content Marketing

Content marketing is the art of providing relevant, useful content to your customers without selling or interrupting them and can be in the form of:
  • Top 10 lists
  • Interviews
  • Reviews
  • Try this
  • 5 reasons
  • Step-by-step processes, recipes, instructions, etc.
  • List of links
  • Image quotes
  • Presentations, Google Slides, Microsoft PowerPoint, Apple Keynote
  • Selfie 
Although most consumers have adapted to digital marketing, many businesses have not.

Instead of pitching products or services, your business should be delivering information that makes you customers more informed before they buy.

If your business deliver consistent, ongoing valuable information to your customers, there will eventually reward you with more of their business.

Note that content marketing isn't a 30-day program; but a long-term commitment. 

What is your content marketing strategy?

Success is a continuous process through:
Contact Web Tech Czar for more information

Core Skills of Successful Content Marketers

  1. Constant networking
    1. Create and monitor conversations
  2. Active listener of audience
    1. Add value
    2. Absorb negative and positive
  3. Constant, ambitious, curious research
    1. Quality focused
    2. Ask questions
    3. Avoid blindly following trends
  4. Storyteller
  5. Analyst
    1. Extract knowledge from others
    2. Watch other content marketers
    3. Thrive on ideas
  6. Writer
  7. Teacher
  8. Coach
  9. Coder

Webinars / Tools

Articles

Tools / Also See

  • BuzzSumo - to find content by simply entering any keyword phrase into BuzzSumo and it will illustrate a detail report on how well related content or topic performed
  • Content Monetization Engines
  • CoSchedule - streamline content by planning (WordPress plugin)
  • Socedo - automatically generate list of potentail customers based on keywords,hashtags.  Ideal for finding leads on Twitter.

Also See