Local Ranking

When it comes to digital marketing, many times our focus is on websites.

For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites too.

Optimizing local ranking web properties is crucial for local SEO / Search Engine Optimization:
  1. Google My Business 
  2. Yelp - popular consumer review site
    • Claim your business listing, update information, respond to reviews, upload photos.
  3. Optimize your listings
    • Add photos
    • Hours of operation
    • Contact information
    • URL links to your website
    • Create deals, respond to reviews
  4. Gather reviews
    • Honest, quality, reliable information
    • If you offer great products, service and take care of your customers - they will be inclined to review your business on sites like Yelp
  5. Engage with customers online
    • Respond, acknowledge concerns
    • Try to make them right

Tips / References

 
  • Local Search Engine Optimization (SEO) Checklist
  • Want your business or website to rank higher?  
    • Contact Rich Owings and please tell him Web Tech Czar sent you - http://localiswhereitsat.com   |   @richowings   |   828.450.4929
      • Local SEO
      • Search Engine Optimization
      • WordPress Services
    • When does it make sense for a business to get local SEO help? 
      • Ever moved or changed phone numbers?
      • Not ranking in the map pack?
      • Need help setting up listings at Google, Bing, Apple Maps, Facebook, Yelp and/or Trip Advisor?
      • Don't have many reviews or if all of the business reviews are on one platform? 
        • If the business has a lot of bad reviews, it's usually a business problem, not a review problem!)

Articles

Also See