SEO - Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results (off page SEO) - often referred to as "natural," "organic," or "earned" results.

SEO or search engine optimization means your website or blog has code and architecture with relevant keyword terms for web browsers.

Categories of SEO:
Google uses hundreds of signals in their search algorithm.  

Additionally, optimization can include organic or and off-site considerations.
  1. On-site channel within your website (organic)
  2. Off-site channel outside your website - with links to your web pages
Note: sometimes reputation marketing is first needed.


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Tools

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