Reputation Marketing

Reputation marketing is the optimization of your market perception of your name, business, and/or brand.
  
Consider:
  • People go online before they do business with you.
    • 88% of consumers are influenced by an online review or recommendation when making a decision
  • Customers check your online reviews and assess your reputation.
    • 64% visit your reviews before visiting a local business
  • Positive reviews build trust
    • 73% say positive reviews make them trust a business
  • Negative reviews will cause you to lose customers
    • 86% say negative reviews  influenced their buying decision

Action Plan

  • Monitoring your online reputation
  • Proactively, organically building your online reputation
  • Marketing and leveraging your 5-star online reputation
Then you may be ready to start search engine optimization.

Books

  • Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

Tools

  • Small Thanks with Google - Turn your customers into your greatest advocates by printing and sharing your favorite reviews.
  • Demand Force
    • Automated reminders - eliminate missed appointments, remind clients by phone, email
      or text messages
    • Customer referrals to friends and family
    • Certified client-customer reviews

Articles

Also See