LinkedIn is used to connect business professionals. 

It is a key business to business marketing tool. 

Content that enhances professional development is valued by the LinkedIn community.

LinkedIn is an outstanding target for businesses because the users are:
  • Affluent
  • Influential
  • Educated
Use LinkedIn for
  • Individuals to get a job
    • Stand out to hiring managers
    • Get in touch with recruiters
    • Compare yourself to other candidates
  • Marketing professionals to find and contact the right people
    • Promote and grow you business
    • Maximize the power of your network
    • Enhance your professional brand
  • Sales professionals to unlock opportunities
    • Find leads and accounts in your target market
    • Get real-time insights for warm outreach
    • Build trusted relationships with customers and prospects
  • Talent professionals to find and hire
    • Find great candidates, faster
    • Contact top talent directly
    • Build relationships with prospective hires
  • Companies
    • Have a business presence





  • Clearly identify your B2B audience, who are you reaching ont his system
  • Add business contacts
  • Create a comprehensive online resume (ideally, story-style), complete all relevant sections
  • Get recommendations and endorsements
  • Search for jobs or candidates
  • Build a company page
  • Join Groups and engage with members about important topics
  • Be active - post regularly
  • Be useful and accessible

Also See