Online Marketing

Marketing your website or blog should include combinations of:
  • Blogging
  • Customer referrals
  • Networking
  • Newletters
  • Email
  • Images, photography
  • SEO - Search Engine Optimization
  • Social media
  • Video
  • Word of mouth
Online marketing or advertising on the internet key tips:
  1. Website / Facebook business page should be your hub
  2. Professional domain email (not @gmail, @aol, @msn, etc)
  3. Search Engine Optimization
  4. Cross Channel / Traditional Marketing (email, newsletter, mobile, print, direct mail)
  5. Social Media Marketing (Facebook, Twitter, Instragram, Pinterest, Google+)
  6. Video Marketing
  7. Content Marketing - blogging with timely, applicable, and regular updates
  8. Engagement Marketing

Social Media Communication

  • Does your business optimize this powerful tool set?
  • How does social media improve your online visibility?
  • How can social media strengthen your brand?
  • How do you use internet marketing to find opportunities?
  • Social media, can it improve your online visibility?
  • How can social media strength your sales?
  • What are social media metrics?
  • Did you know that user generated content has significant value with consumers?
  • How do you organize your marketing schedule?
  • Do you have a complete presence online with fresh content?
    • Website
    • Google+ page
    • Facebook
  • Do you ask for reviews?
    • Systematically collect reviews of your product or service. "Over 70% of consumers say having a review of a local business is very important to them in making a decision," he says. "But 90% of small businesses don't even ask for a review. If you go to a small-business website there are very few reviews. That's huge, and it builds credibility for your brand.
  • Do you invest in marketing to your existing customers?
    • Keep the repeat customer. It is much easier to keep a loyal customer versus finding a new one.

SCORE Workshops

Tools

  • Facebook Ads
  • Google Adwords
  • Marketing Grader - enter website URL to get a report on
    • Overall
    • Blogging
    • Social Media
    • SEO
    • Lead Generation
    • Mobile
  • Mention - helps marketers track what other people are saying about your and your competition by simply entering your name or your competitors.
  • Raven - SEO, social media, content marketing and PPC to manage your online marketing
 1 - Have a strategic business plan
 2 - Have a strong website
 3 - Have a strong and growing visibility on search
 4 - Be social
 5 - Consistently produce original written content
 6 - Get listed or mentioned on other relevant websites / influencers
 7 - Produce and distribute original photos and videos
 8 - Advertise intelligently
 9 - Utilize analytics