Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.

Tools

  • Act-On - a marketing automation software platform for small to medium sized businesses with email marketing, lead nurturing, lead scoring, CRM integration, social media & tracking tools.
    • Campaign Management 
    • List Management 
    • Lead Nurturing 
    • Reports & Analytics 
    • Email Marketing 
    • Lead Scoring
  • Buffer - share on social media
  • Dex Media -  software to help local businesses run and grow. CRM, Text and Email Marketing, Social Media, Websites and more
  • Feedly - a RSS feed aggregator at pulls content from websites without having to visit each site separately 
  • Hootsuite - manage the activity on your social media accounts from a single platform
  • IFTTT - If This Then That - automating social actions
  • Jetpack by WordPress - Traffic and SEO Tools.  Collect valuable stats and automatically grow your site traffic.
  • Leaddin
    • CRM for WordPress
  • Marketo key considerations before switching to a marketing automatior:
    • Differences in Marketing. Key differences between marketing automation and email marketing
    • Customer Buying Processes. How marketing automation helps your customers through their buying process
    • Automation Advantages. The advantages and alignment that marketing automation brings to your sales and marketing teams
    • Organizational Fit. Key signs marketing automation is right for your organization
    • CRM Integration. How marketing automation integrates with and enhances your existing CRM
  • Meet Edgar - Recycle and schedule your best social updates.
  • SharpSpring 
    • Prove your ROI
    • Drive more leads
    • Create lasting relationships
  • Zapier - automate tasks between web apps

Articles

Also See