Email Etiquette

Email etiquette refers to the principles of behavior that one should use when writing or answering email messages. 

Because email is less personal than a phone or in-person conversation but quicker to send than a letter, it is possible for serious breaches of manners to take place. 

The rules below comprise an overview of the most common principles of email behavior.   (



Subject Line

  • Techniques for writing attractive email subject line (Constant Contact)
    • Onomatopoeia - Boom Crackle Pop!
    • Allusions - sweet dreams are made of cheese
    • Alliteration - 7 Simple Solutions to Saving
    • Buddy System - Brainstorm better ideas with coworkers
    • Entertain, warm, inform - share knowledge.  Try different tones.
    • Take time to rhyme - be catch and playful
  • Preheader text
    • Use the first 6-11 words visible after subject line.  
      • Best seen on mobile devices and in the preview pane.

Right Images

  • Use appropriate professional photos or images
  • Web and mobile optimized image size & quality
  • Use a picture, a paragraph, and a call-to-action
  • 3 topic - image maximum

Body of Email

  • Answer:
    1. What are you offering?
    2. How will it help the reader?
    3. What should they do next?  What is the call to action?
      • Use a button, test it.
        • Phrase ideas
          • Ask for feedback
          • Give them detail
          • Sent them to your online store or blog
          • Drive event registration
          • Promote your social accounts

Articles / Tools 

Also See