Creative Brief

Want to undertake an internet marketing campaign, on-line ad, website update, or branding strategy?  

A creative brief will help you define those goals and objectives as a document created through meetings, interviews, readings and discussions between a client and designer before any work begins. 

Throughout the design project, the creative brief continues to inform and guide the work.  

It will provide a navigational road-map of your project.

A good creative brief will answer these questions:
  1. Define the project?  
    • What is the overview?
    • What is the data, research?
    • What is the problem?
  2. Who is it for?  
    • What are the objectives?  
    • Who is this for?
  3. What are the goals?  
    • Why? 
    • What is the current state?
    • What is the budget?
  4. What needs to be done? 
    • What are the deliverables?
      • By whom? 
      • By when?
  5. Where and how will the creative brief be used?
    • Media placement?

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