Business communication is the exchange of information or news between people or places.
In the social media world, although the business does not have have to be a 'for-profit'; it can be a 'non-profit', a cause or a professional motivation. Because all of these types have competition and the need to have a financial balance sheet, business communication awareness is important. Types- Verbal / audio
- Telephone
- Radio
- Video
- Conference
- Non-Verbal
- Newspaper
- Social Media
- Picture
- Text
- Email
How do you improve communication? - Get personal with your story
- Engage why it matters, the pain points
- Be truthful
- Reliance, timing is critical
Benefits of Social Media Communication- Increased brand recognition
- Improved brand loyalty
- More opportunity to convert
- Higher conversion rates
- Higher brand authority
- Increased inbound traffic
- Decreased marketing costs
- Better search engine rankings
- Richer customer experience
- Improved customer insights
Strategy- Who is the competition?
- What your strength, weakness?
- What is the competition's strengths, weaknesses?
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