Marketing Plan

A marketing plan is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. 

It describes business activities involved in accomplishing specific marketing objectives within a set time frame. (Wikipedia)

Elements of a Marketing Plan

  • Executive Summary
  • Goals and Objectives
  • Mission Statement or Value Proposition
  • Target Consumer
  • SWOT Analysis
  • Pricing and Positioning
  • Promotional Plans
  • Social Media Marketing
  • Other Marketing Tools
  • Conversion Strategy 
  • Joint Ventures