A logo is a symbol or other design to identify its products or services.

Considerations when designing a logo:
  1. What is the message?
  2. Where will it be used?  
    • Web, social media, profile.  Size of the logo matters
    • Print (color, black & white, both)
  3. How often do you want to update it?
    • Seasonality?
  4. How do you position your product or service?  
    • Below market
    • At market
    • Above market