Defining Your Brand Strategy

By definition, brand strategy is a plan for the development of a successful brand in order to achieve specific goals. 

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments (Wikipedia).

Help define your brand strategy by answering these questions:
  1. Why...
    • did you begin selling your product or service?
    • do you love what your business does?
    • should your clients care?
  2. What...
    • do you do for your customers?
    • do people think about your business?
    • would make your business grow out of control if everyone knew about it?
    • is your company logo?
    • are your company colors?
    • is your company tagline?
  3. Who...
    • do you like to do business with?
    • would like your business?
    • would benefit from your business?
  4. How...
    • does your product or service beat the competition?
  5. Where...
    • do your customers see your brand?
    • do you promote your brand?

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