A blog is an online diary; a personal chronological log of thoughts published on a webpage. 

Typically updated daily or weekly, blogs often reflect the personality of the author.
  • Blogging does not necessarily mean that you are becoming a blogger.  
  • Bloggers are professionals whose career is dedicated to blogging.  
  • For most small businesses, blogging can be the voice of your business.
  • Blogging should be about a learning center, helping, listening, teaching, and communicating.


Blog As Part of Your Website

    • #1 - Best option is a blog that is integrated into a website
    • #2 - Best blog option is a sub-domain
    • #3 - Separate domain name

CTA - Call-To-Action

When you blog, have a CTA.  Examples of CTA:
    • Blog to other 
      • Posts, Events, Microblogs
    • Sign up for 
      • Newsletter, Contest, Catalog, Tips, Podcast, Event, Free stuff
    • Download 
      • Guides, Ebooks, Templates, Checklists, Recipes, Wallpapers, Videos, Papercrafts
    • Try This
      • Tutorials, Free trial, LifeHack, New Habit, Pro-Tip, Advice, Product Idea, Book idea
    • Contact your business
      • Call
      • Email
      • Visit an address

Use Photography / Images and Video

        Images are worth a thousand words.  

        The first seconds of a video will determine if a user watches all the video.

How To, Training Resources

Blogging Tools

  • Alltop - a “dashboard,” “table of contents,” or even a “digital magazine rack” of the Internet, displaying stories from the sites that you’re already visiting and helping you discover sites that you didn’t know existed.
  • Blog Catalog - Sites are listed by category and can also be searched. Five are selected as top weblogs, along with a spotlight weblog.
  • Editorial Calendar: See all your posts, drag & drop to manage your blog.
  • Edublog - Free blogs for education
  • Egg Timer: Set a time and bookmark it for repeated use.
  • Google Blogger
  • Grammarly: Finds & corrects mistakes of your writing.
  • Headline Analyzer: Emotional marketing value headline analyzer.
  • Hemingway: Hemingway App makes your writing bold and clear.
  • JekyllTransform your plain text into static websites and blogs.
  • Medium: Everyone’s stories and ideas.
  • Liberio: Simple eBook creation and publishing right from Google Drive.
  • Story Wars: Writing stories together.
  • Social Locker: Ask visitors “to pay” for your content with a tweet, etc.
  • Test it with robots.  What is the reading score?
  • Weebly - Design, amplify, and get discussion
  • WordPress
  • Wix - websites and blogs
  • WP Hide Post: Control the visibility of items on your blog.
  • ZenPen: The minimal writing tool of the web.

Blogging Articles / Videos

Blogging Articles for Lawyers