Advertising and Marketing

FTC Advertising and Marketing Basics

The Federal Trade Commission protects America's consumers.  
Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. 

For some specialized products or services, additional rules may apply.

Tools

  • Clickbooth - affiliate marketing
  • comScore - helping clients measure what matters to make cross-platform audiences and advertising more valuable 
    • Solutions
      • Audience analytics
      • Activations
      • Advertising analytics
      • Movies worldwide
    • Industries including education, energy, financial services, government, healthcare, manufacturing, media, professional services, retail, technology, telecommunications, travel
    • Insights 
      • Type
        • Rankings
        • Presentations & whitepapers
        • Blog
        • Videos
        • Data mine
        • Case studies
        • Events & webinars
      • Theme
        • Digital media
        • Mobile
        • Social
        • Advertising
        • TV / Video
        • Cross-Platform
        • Movies
        • Commerce

Articles

Also See